FORE Magazine

Top Menu

  • About Me
  • Contact Us
  • Home

Main Menu

  • Current Issue
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
  • scga.org
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

FORE Magazine

  • Current Issue
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
  • scga.org
EquipmentFORE Her
Home›Equipment›Her-monious

Her-monious

By Scott Kramer
May 22, 2018
4120
0
Share:

In the spirit of Women’s Golf Day coming up June 5, I visited adidas Golf headquarters last week to get a feel for what the company is doing for female golfers. And I was really intrigued with its approach to that particular market. The brand showcases its pieces on tour through the likes of Paula Creamer, Jessica Korda and Danielle Kang. But it’s a fictitious character named “Carrie” who’s the real influencer. According to adidas Golf officials, Carrie was a muse created last year to represent a cross-section of women’s golfers from around the world who the brand targets. “She is who we are talking to,” says Courtney McHugh, senior director of brand marketing. “She loves to be noticed, keeps a USGA handicap, and loves to wear golf apparel on and off the course. And she looks everywhere for inspiration.” As a result, business is thriving — officials claim adidas now owns 20 percent of the women’s worldwide golf footwear market share. Shoes “used to be ‘shrink it and pink it’, but not anymore,” says McHugh, who claims “We use all female-specific lasts and toolings for our women’s shoes. And they have a more textile look than they do for the guys.” Women’s outerwear is also designed differently than the men’s. It’s more versatile, geared also for off-course wear, is figure-flattering and has feminine details.

Previous Article

Making the Rounds: SoCal Jockeys Dig the ...

Next Article

‘Iron Man’ Bob Roth Plays 10,000th Round

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Scott Kramer

Veteran golf writer Scott Kramer has covered the golf equipment market full-time since 1990. His career has spanned senior editor positions at both Golf Pro Magazine and GOLF Magazine. He now works on a freelance basis for many consumer and trade publications, including the SCGA’s FORE magazine.

Related articles More from author

  • FORE HerProfiles

    The Interview: Lorena Ochoa

    December 23, 2016
    By Mary Goodwin
  • FORE HerProfiles

    Surely A Legend: Q&A With Shirley Spork

    January 23, 2018
    By Judd Spicer
  • Equipment

    Right On

    July 10, 2018
    By Scott Kramer
  • Lamkin
    EquipmentSummer 2015

    Handled with care

    July 1, 2015
    By Scott Kramer
  • Equipment

    Totally Tacky

    July 31, 2018
    By Scott Kramer
  • Equipment

    Bridgestone Balls Keep Rolling Along

    September 20, 2017
    By Scott Kramer

Leave a reply Cancel reply

Recent Posts

  • FeaturedProfilesSummer 2023

    Finding the Joy: Nick Geyer’s Life and Love Come From the Game of Golf

  • FeaturedPublic AffairsSummer 2023

    Golf And Water: Seeing the Forest for the Trees

  • At The TurnFeaturedSummer 2023

    Golf is a Game, Not an Agenda: A Rebuttal

  • Classic CourseFeaturedSummer 2023

    Women of the Canyon: Bel-Air Country Club Readies for the U.S. Women’s Amateur

  • At The TurnFeaturedSummer 2023

    An Open Legacy: Ensuring A Future For The Game of Golf

FeaturedSummer 2023

Recommended Reading: Course Knowledge

Ever redesign a golf hole in your mind? Pontificate to friends about how you would reposition some pesky bunkers? Or maybe think to yourself, ‘Man, what was (insert designer’s name) ...
  • This Game Belongs To You

    By Adam Hawk
    August 7, 2023
  • Only A Game? So Why am I So Damn Mad When I Play?

    By David Weiss
    July 21, 2023
  • Handicap Index Calculation

    By Kevin O'Connor
    July 21, 2023
  • Beached, But Not Trapped: If an Entire Rule is Dedicated to one Area of the Course, you Know it Must be Important

    By Jimmy Becker
    July 21, 2023
© 2016 FORE Magazine About Us | Contact Us | Advertise