Author: Scott Kramer
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Direct to Golf Consumer: How Social Media is Changing the Way We Buy Equipment
Mindlessly swiping through Instagram, you notice that Puma Golf just dropped sleek new shoes within the past hour. You enter your size and favorite color, and ... -
Minimal Approach: MNML Golf’s Quest to Create the Modern Golf Bag
Sometimes inspiration comes in the oddest form, at the most unlikely place. Such as a sticker on the wall of an Indonesian bathroom. In fact, that’s ... -
Vanity Fare: Personalized Wedges Gaining In Popularity
ANTHONY TARANTO is busy these days. Callaway’s master wedge artist spends hours in the company’s Carlsbad headquarters stamping and painting wedges by hand for Tour pros ... -
Equipment: Tomorrowland
Futuristic Equipment Available Today WELCOME TO TOMORROW, where playing golf just became a little bit easier. Golf’s been tough enough as it is for years, but ... -
Equipment: 2020 Vision
New Products for a New Decade The new year always arrives with an array of fresh products for golfers to try. Whether it’s drivers with hotter ... -
Gift Guide: Spreading Some Holiday Gear
You’ve never had so many excellent holiday gift choices for the golfers in your life as you do this year. The market is loaded with affordable, ... -
Wheels Down
SURE, you can carry your bag and walk the next round. But why waste the energy? Or the opportunity to have a blast, for that matter. ... -
Lively Luxury at Pelican Grill
The vibe is extra lively at Pelican Grill this particular Friday midafternoon in Newport Coast. The bar is packed with golfers, hotel guests and locals. The second ... -
A Huge Stride For Eco-Minded Golfers
In the past year, adidas has begun making some of its products from recycled materials. It’s all a part of “fighting for plastic-free oceans by turning ... -
Titleist For The Rest Of Us
Please don’t typecast Titleist. Although it has long offered products for players of all skill levels, the brand has been rather perceived as one for better ...
