FORE Magazine

Top Menu

  • About Me
  • Contact Us
  • Home

Main Menu

  • Current Issue
  • Digital Book
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

FORE Magazine

  • Current Issue
  • Digital Book
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
Summer 2022Trends
Home›Issues›Summer 2022›SoCal Stylin’: L.A. -Based LOHLA SPORT Creates New ‘Golfleisure’ Category

SoCal Stylin’: L.A. -Based LOHLA SPORT Creates New ‘Golfleisure’ Category

By SCGA Staff
July 22, 2022
3057
0
Share:

To be successful, businesses typically require easily understandable and recognizable points of distinction. The problem, however, is that many businesses wallow in seas of sameness.

Not Lisa O’Hurley.

Prior to the January 2021 launch of her Los Angeles-based company, LOHLA SPORT, O’Hurley identified white space in the ladies’ premium golf apparel market, then married stylish and substantive product development with a deep knowledge about precisely what female golfers covet.

Her diligence first led to a golf category, one she calls “golfleisure.” Yes, it’s an improvisation of the “athleisure” craze led by Lululemon. But it’s based on a “comfortable chic” aesthetic, design and fabrication that collectively and specifically benefit how women look and play.

“The look of golf for women is changing,” says O’Hurley from her showroom in Thousand Oaks, Calif. “Many women are coming into the game who want to look and feel comfortable and stylish. Our goal is to offer pieces that meet these needs yet are golf appropriate, and equally important, country club appropriate.

“Golfleisure is rooted in colorful, on-trend European designs with feminine, Los Angeles flair,” she continues. “LOHLA SPORT cuts are flattering and alluring yet not overtly sexy, and they’re made of fine-quality fabrics sourced worldwide that optimize athletic movements.”

O’Hurley’s business collaborator, Paul Rees, made his mark as a highly regarded product developer for Burberry and Aquascutum in the U.K. O’Hurley also enjoys a legacy in European fashion, having managed U.S. operations for Germany-based GOLFINO for more than seven years and as an executive at Golf Channel, where she was involved with overseas markets for a decade.

With West Coast and overseas elements defining LOHLA SPORT styles, O’Hurley loves the company’s firm planting in the stylish L.A. market. “Southern California is home to the Kardashians, after all,” she says jokingly.

Coordinated tops, bottoms, skorts, outerwear and headwear boast “sporty and resort-y” looks that confidently transition ladies from the course to the office and to socializing with friends and family.

Consistently staying true to this brand thesis is central to LOHLA SPORT’s following. Its pieces are front and center in more than 300 shops at golf courses, country clubs and resorts. Off-course boutiques are in the mix, too. The company’s e-commerce business is also growing at a rapid pace.

Plus, early this year, LOHLA SPORT partnered with Annika Sorenstam, who will exclusively wear the brand’s apparel in golf tournaments and other activities. More recently, the company signed highly touted LPGA Tour player Maude LeBlanc to a similar role.

O’Hurley’s husband, John O’Hurley, played the fictional J. Peterman on Seinfeld, was host of Family Feud, starred in Chicago on Broadway, and is a celebrated actor with hundreds of credits.

The next logical question: Will John influence his better half to design a LOHLA SPORT men’s line? “That’s to be determined,” she says, pressing an index finger to her lips as if there’s a mighty secret in her ever creative and ever entrepreneurial brain.

Previous Article

Eat, Golf, Repeat: A Neighborhood Classic Endures ...

Next Article

It Takes a Community: Lessons from the ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

SCGA Staff

Related articles More from author

  • Summer 2021Trends

    Redefining the Game: Radda Golf

    August 1, 2021
    By Scott Fluhler
  • Classic CourseSummer 2022

    Championship Pedigree: San Diego Country Club Honors the Past and Hosts the Future

    July 21, 2022
    By Tod Leonard
  • ProfilesSummer 2022

    Guru to the Stars: Ron del Barrio: Hollywood’s Swing Coach Extraordinaire

    July 21, 2022
    By Cole Young
  • Summer 2018Trends

    The High And Mighty: Cultivating a Healthy Respect for the Game

    August 1, 2018
    By David Weiss
  • SustainabilityTrends

    A Proactive Coachella Valley Water Strategy

    November 25, 2019
    By Matt McKay
  • Spring 2020Trends

    Fizzy Math: The Hard Seltzer Market is Bubbling Over

    April 24, 2020
    By Judd Spicer

Leave a reply Cancel reply

Recent Posts

  • FeaturedHandicap HintsIn The ClubhouseSpring 2025

    Fun & Games

  • At The TurnFeaturedSCGA JuniorSpring 2025

    Mr. & Mrs. Porter

  • FeaturedOn The TeeSpring 2025Sustainability

    More Green, Less Grass

  • 19th HoleFeaturedSummer 2024

    A Feast for the Senses

  • At The TurnFeaturedSpring 2025Travel

    Irish Ayes

FeaturedIn The ClubhouseSpring 2025

John Henebry

A Personal Remembrance Wednesday, Feb. 19, 2025. A ballroom at Desert IslandCC in the Coachella Valley pocket of Rancho Mirage. The “Celebration of Life” for my dear friend, my colleague, ...
  • Fun & Games

    By Kevin O'Connor
    May 15, 2025
  • Rule 25

    By Jimmy Becker
    May 15, 2025
  • Doing More With Less

    By Kevin Fitzgerald
    May 15, 2025
  • Original Wonder Woman

    By Joe Passov
    May 15, 2025
© 2016 FORE Magazine About Us | Contact Us | Advertise