FORE Magazine

Top Menu

  • About Me
  • Contact Us
  • Home

Main Menu

  • Current Issue
  • Digital Book
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

FORE Magazine

  • Current Issue
  • Digital Book
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
Equipment
Home›Equipment›Playing Titleist’s New AVX Ball

Playing Titleist’s New AVX Ball

By Scott Kramer
November 10, 2017
9418
2
Share:

Word is spreading quickly, so you may have heard rumblings about a new Titleist high-end ball on the market. The rumors are true. The ball, coined the AVX ($62), is in fact only available in Florida, Arizona and thankfully, California. And of course, because it’s out on a limited basis, people are reselling it on eBay by the sleeve for more than its retail value. Regardless, I was able to get my hands on some to test out.

SPONSORED VIDEO
Play in the Farmers Insurance Open Pro-Am

First chance I had, I went to La Costa Resort to try the AVX. On paper, it’s reminiscent of the Pro V1 – described as delivering “premium distance, feel and scoring control” to your game. It has a high-speed, low-compression core for distance and soft feel; a proprietary urethane cover for scoring control, soft feel and durability; a high-flex casing layer that enhances speed and controls spin; and a 352-dimple design for optimal flight consistency. During my round, I consistently out-drove my usual landing spots. Impressive, but where the ball really shined was around the green: I was hitting wedge shots that bit the green right where I wanted them to – something I hadn’t done in years. It happened six times. And on long approaches, the ball still landed with liveliness. All throughout, the feel was heavenly soft – as billed. If you can find them, try them.

Veteran golf writer Scott Kramer has covered the golf equipment market full-time since 1990. His career has spanned senior editor positions at both Golf Pro Magazine and GOLF Magazine. He now works on a freelance basis for many consumer and trade publications, including the SCGA’s FORE magazine.

Previous Article

Par for the Course

Next Article

Wright on Track

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Scott Kramer

Veteran golf writer Scott Kramer has covered the golf equipment market full-time since 1990. His career has spanned senior editor positions at both Golf Pro Magazine and GOLF Magazine. He now works on a freelance basis for many consumer and trade publications, including the SCGA’s FORE magazine.

Related articles More from author

  • Equipment

    Cleveland Gets Its Groove On

    July 28, 2018
    By Scott Kramer
  • Equipment

    9 Things to Know from the PGA Show

    January 31, 2017
    By Scott Kramer
  • Equipment

    Iliac Golf: A Southland Golf Fashion Exclusive

    February 23, 2017
    By Corey Ross
  • Lamkin
    EquipmentSummer 2015

    Handled with care

    July 1, 2015
    By Scott Kramer
  • Equipment

    Carry-Overs

    January 23, 2019
    By Scott Kramer
  • Equipment

    Trying The Indi Wedge

    November 27, 2018
    By Scott Kramer

Recent Posts

  • — Winter 2026CoversFeatured

    GALLERY GOLF

  • — FALL 2025FeaturedIn The ClubhousePublic Affairs

    STAKEHOLDER INPUT

  • FeaturedIn The ClubhouseSpring 2025

    John Henebry

  • — FALL 2025At The TurnFeaturedProfiles

    APGA RISING

  • At The TurnFeaturedProfilesSummer 2025

    The Walking Man

— Winter 2026CoversFeatured

SCOTTSDALE FOR ALL

THE LOWDOWN ON HIGH SEASON IN THE VALLEY OF THE SUN HEAT-SEEKING GOLFERS who favor Scottsdale, Ariz., relish the sublime mountain vistas, stately saguaro cacti and perfectly groomed, overseeded fairways. ...
  • GALLERY GOLF

    By Tod Leonard
    January 30, 2026
  • SoCal Flagship

    By David Weiss
    January 30, 2026
  • DESTINATION DINING

    By David Weiss
    January 30, 2026
  • Maggie Made Over!

    By SCGA Staff
    January 30, 2026
© 2016 FORE Magazine About Us | Contact Us | Advertise