FORE Magazine

Top Menu

  • About Me
  • Contact Us
  • Home

Main Menu

  • Current Issue
  • Digital Book
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

FORE Magazine

  • Current Issue
  • Digital Book
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
The PodiumWinter 2021
Home›The Podium›Ely’s Gift to Golf

Ely’s Gift to Golf

By John Strege
January 15, 2021
5389
0
Share:

Dr. Irving P. Krick was long ago consigned to history’s footnotes, and is now largely forgotten. A renowned meteorologist, Krick was enlisted to provide General Dwight D. Eisenhower with long-range weather forecasts in advance of D-Day in 1944.

What Krick has to do with golf — notwithstanding Ike’s incorrigible affection for the game — is nothing, other than what he tells us about the man who began a revolution with the introduction of the Big Bertha.

Nearly 30 years after D-Day, a retired textile-industry icon, Ely Callaway, bought 150 acres in a sparsely populated area in south Riverside County’s Temecula Valley. Callaway hired Krick to evaluate weather patterns there and determine whether they were conducive to growing wine grapes. Krick’s judgment: Affirmative.

Callaway Winery became the first large-scale winery in what today is a burgeoning wine region. In 1982, Ely sold his winery, reportedly at a profit of $9 million, then bought a small, obscure golf company, Hickory Stick, that would morph into Callaway Golf.

Diligence, Benjamin Franklin once noted, is the mother of good luck. Callaway’s hiring of Krick showed a man who did his homework. That, along with his business acumen and instinct, would transform the golf equipment industry.

First came the Big Bertha, then the Great Big Bertha, products that fulfilled Ely’s mantra that his company’s clubs should be demonstrably superior and pleasingly different, and that ushered in a new era in technology. Callaway’s instincts routinely helped reinforce the company’s bottom line.

When he was first shown the Odyssey Two-Ball putter, presented as a teaching device, Ely hit a few putts with it and asked what the forecast was. Twenty-five thousand units, he was told. “You’d better double or triple that because we’re going to sell a million of these,” Ely replied. Two-Ball putters became one of the most popular models in history and remain part of the Odyssey line.

Golf’s charm in part is its history, and this year will mark 20 years since pancreatic cancer claimed his life. Ely is worth remembering.

Callaway was a rarity, a celebrity in golf outside the confines of leaderboards. Most days, he made the short drive from the company’s Carlsbad headquarters to the Four Seasons Aviara to have lunch. Invariably, he ordered a half lemonade, half tea. It became known there as an Ely Callaway.

One day, Callaway took Arnold Palmer there for lunch. When the waitress asked Ely if he wanted an Ely Callaway, Palmer was taken aback, noting that that’s an Arnold Palmer. “Not here it isn’t,” Callaway replied.

The World Golf Hall of Fame does not honor titans of industry, though maybe it should. One Callaway executive recognized what Callaway meant to him and to the equipment industry, indeed to the game, via a vanity license plate on his Porsche.

“THXELY”

Previous Article

Dark Clouds on Muni Golf’s Horizon

Next Article

WHS: A first-year review

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

John Strege

Related articles More from author

  • Winter 2021

    The Rising Star of Gabi Ruffels

    January 16, 2021
    By Matt McKay
  • In The ClubhouseSummer 2025The Podium

    Twilight Golf

    August 20, 2025
    By Richard Lowe
  • Fall 2019The Podium

    Elegance and Eloquence: Remembering Jack Whitaker

    October 15, 2019
    By Bill Dwyre
  • Spring 2020The Podium

    The Podium: Brookside Miracle

    April 23, 2020
    By Bill Dwyre
  • The Podium

    One For The Money

    December 4, 2018
    By Bill Dwyre
  • Summer 2019The Podium

    The Putting Guru: Inside the Man Cave of Dave Stockton

    July 25, 2019
    By Bill Dwyre

Recent Posts

  • FeaturedProfilesSummer 2026

    A Gathering of Dear Friends

  • 19th HoleFeaturedSummer 2026

    Lark Loung

  • FeaturedProfilesSpring 2026

    DINAH

  • FeaturedSpring 2026Travel

    Montana Magic

  • FeaturedSummer 2026Travel

    Lake Effect

FeaturedIn The ClubhouseSummer 2026

Bill Spiller

He broke the color barrier with courage and conviction. Bill Spiller encountered injustice everywhere. One of the most talented professional golfers of the 1940s, Spiller was denied the opportunity to ...
  • Lark Loung

    By David Weiss
    August 18, 2026
  • Following Her Own Path

    By Tom Mackin
    August 18, 2026
  • Deloitte Steps Forward

    By Michael Arkush
    August 18, 2026
  • A Gathering of Dear Friends

    By Ken Van Vechten
    August 17, 2026
© 2016 FORE Magazine About Us | Contact Us | Advertise