FORE Magazine

Top Menu

  • About Me
  • About Us
  • Contact Us
  • Home

Main Menu

  • Current Issue
  • Profiles
  • Travel
  • Equipment
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Governmental Affairs
  • scga.org

logo

FORE Magazine

  • Current Issue
  • Profiles
  • Travel
  • Equipment
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Governmental Affairs
  • scga.org
Equipment
Home›Equipment›Golf Dives Into The Future

Golf Dives Into The Future

By Scott Kramer
January 24, 2018
1749
0
Share:

Greetings from the PGA Merchandise Show in Orlando, where hundreds of aisles are loaded with thousands of new golf products set to hit pro shops, retail stores and websites in 2018. I’ve attended the convention every year since 1991 and have noticed a gradual onslaught of technology in products. This year, its presence seems to be more aggressive — especially in traditional hard goods. There are, for instance, Coach Labs’ computer chip-embedded smart golf balls that tell you how efficiently you’re rolling putts on the green. TaylorMade is displaying its new intelligent “Spider Interactive Powered by Blast putter” that sports built-in technology from Blast Motion and SuperStroke Golf to also help you improve on the greens. And Cobra is offering two entire sets of clubs armed with Arccos smart grips that automatically plot where you hit each shot in your round and how far. Plus it relays your playing tendencies to your smartphone, to help you better manage your game. The company is not even raising the clubs’ prices to include the grips, which is nice. Being a technology lover, I’m really happy that golf and technology are finding common ground. And I’m very happy that using it’s a relatively seamless experience. I’m just wondering how many golfers will really take advantage of it to improve their game. Maybe there’s an app to measure that progress.

Previous Article

A Teacher, Coach And Competitor

Next Article

San Diego’s Hometown Star

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0
mm

Scott Kramer

Veteran golf writer Scott Kramer has covered the golf equipment market full-time since 1990. His career has spanned senior editor positions at both Golf Pro Magazine and GOLF Magazine. He now works on a freelance basis for many consumer and trade publications, including the SCGA’s FORE magazine.

Related articles More from author

  • Equipment

    A $1,200 Shaft? Really?

    February 12, 2018
    By Scott Kramer
  • Equipment

    Titleist Adds Clout: Adjustability the Key

    September 15, 2016
    By Scott Kramer
  • Golf Practice Mat
    EquipmentSpring 2015

    Spring Fever

    April 1, 2015
    By Scott Kramer
  • EquipmentFeatured

    Bridgestone’s Riding On New Clubs

    August 9, 2018
    By Scott Kramer
  • Equipment

    Holiday Gift Guide

    December 7, 2017
    By Scott Kramer
  • EquipmentSpring 2018

    Triple Threat: Three Ways to Improve at Omni La Costa Resort & Spa

    April 26, 2018
    By Tod Leonard

Leave a reply Cancel reply

Recent Posts

  • Fall 2018FeaturedSCGA Junior

    Kids, Having Fun Out There?

  • Fall 2018FeaturedTravel

    Irish Ayes: An Epic Journey That Just Keeps Getting Better

  • Fall 2018Featured

    Use Yoga To Improve Your Game

  • Fall 2018FeaturedFORE HerSCGA Junior

    Scholar & Athlete

  • Featured

    Golf Celebrates the Fruits of Research at UC Riverside Turfgrass Field Day

ProfilesWinter 2019

Back For More: The Ups and Downs and Back Up Of Max Homa

WILL THE THIRD TIME prove the charm for Southern California’s Max Homa? Having earned his PGA TOUR card for the third time in five years, the 28-year-old has, conversely, lost ...
  • A New Best Friend On The Course

    By Scott Kramer
    February 11, 2019
  • Carry-Overs

    By Scott Kramer
    January 23, 2019
  • The Pearl of La Paz

    By Judd Spicer
    January 21, 2019
  • Teaching the Game to Disabled Athletes

    By David Weiss
    January 21, 2019
© 2016 FORE Magazine About Us | Contact Us | Advertise