FORE Magazine

Top Menu

  • About Me
  • About Us
  • Contact Us
  • Home

Main Menu

  • Current Issue
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
  • scga.org
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

FORE Magazine

  • Current Issue
  • Profiles
  • Sustainability
  • Travel
  • 19th Hole
  • Classic Course
  • FORE Her
  • More
    • Know the Rules
    • Handicap Hints
    • SCGA Junior
    • Where Are They Now?
    • News
    • Public Affairs
  • scga.org
Equipment
Home›Equipment›A $1,200 Shaft? Really?

A $1,200 Shaft? Really?

By Scott Kramer
February 12, 2018
3305
1
Share:

While luxury club brands like PXG and Honma are making traction selling expensive gear to American golfers, shaft company Seven Dreamers is asking — and getting — $1,200 on up for its graphite shafts. Based in Japan, the manufacturer has brought its products to North America for 2018 after establishing itself for four years overseas. Justifying the price, company officials are adamant that their shafts will outperform any on the market. “We make our own prepreg using the best-possible materials,” says Mike Rossi, an industry veteran previously with the likes of True Temper and Aldila who spearheads the Seven Dreamers U.S. effort. “We autoclave it in a unique way, removing any unneeded resin. There’s no unevenness on the surface after curing, so we don’t have to grind the surface, which can compromise a shaft. Nor do we paint it. There are also no air bubbles in the end product, either. Then we identify the spine and mark it up for a grip.” Rossi describes the shafts’ feel as “responsive and pleasant.” Seven Dreamers offers 28 shaft models, currently for woods only. To try out the shaft, you’ll have to visit an authorized, high-end custom clubfitter.

Previous Article

New World Order: Let’s Honor and Respect ...

Next Article

Watching the Tiger Watchers

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0
mm

Scott Kramer

Veteran golf writer Scott Kramer has covered the golf equipment market full-time since 1990. His career has spanned senior editor positions at both Golf Pro Magazine and GOLF Magazine. He now works on a freelance basis for many consumer and trade publications, including the SCGA’s FORE magazine.

Related articles More from author

  • Equipment

    A Work Of Art

    November 20, 2017
    By Scott Kramer
  • EquipmentSustainability

    A Huge Stride For Eco-Minded Golfers

    July 11, 2019
    By Scott Kramer
  • Equipment

    Lofty Hopes for Ping’s Latest Irons

    July 10, 2017
    By Scott Kramer
  • Equipment

    This App Reads Your Putt’s Breaks

    July 16, 2018
    By Scott Kramer
  • EquipmentSpring 2021

    Vanity Fare: Personalized Wedges Gaining In Popularity

    April 26, 2021
    By Scott Kramer
  • Putter Equipment
    EquipmentSpring 2016

    View from the Top: Putting when the Bars All Align

    April 1, 2016
    By Scott Kramer

1 comment

  1. dale birkland 15 March, 2018 at 06:27 Reply

    My low score out of a handful of trips around the golf course is 85. All other posted scores have been between 95 and 99. Why is my handicap at 13.2?

Leave a reply Cancel reply

Recent Posts

  • EquipmentFall 2022Featured

    Direct to Golf Consumer: How Social Media is Changing the Way We Buy Equipment

  • Fall 2022FeaturedProfiles

    Giving Back With Gusto: Joe Grohman Gains Joy in Helping Others

  • Fall 2022FeaturedSustainability

    10,000 Years in the Making: The Journey at Pechanga Views History Through a Very Long Lens

  • Fall 2022FeaturedSCGA Junior

    A Mission of Renewal: Supporting a New Generation of Golfers

  • Fall 2022FeaturedPublic Affairs

    From Crisis to Confidence: The Southern California Golf & Water Summit

Fall 2022FeaturedHandicap Hints

Handicap Allowances

There is often anticipation in the air as the date for the next handicap competition at a club approaches. Participants want to know what handicap value will be used in ...
  • The Single Life: The Simple Pleasures of Being “That Guy”

    By John DeGomez
    October 25, 2022
  • Cut! Rulings Hollywood Got Wrong

    By Jeff Ninnemann
    October 25, 2022
  • From Crisis to Confidence: The Southern California Golf & Water Summit

    By Craig Kessler
    October 25, 2022
  • Direct to Golf Consumer: How Social Media is Changing the Way We Buy Equipment

    By Scott Kramer
    October 25, 2022
© 2016 FORE Magazine About Us | Contact Us | Advertise