Author: Craig Kessler
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Golf and Water: The industry is ready for what comes next
The only reliable way to predict the future is to invent it. That’s a line attributed to computer pioneer Alan Kay, but I’ve long suspected that ... -
Golf Industry Poised to Meet Drought Challenge
California is home to 866 golf courses. Together they consume less than one percent of the potable water consumed in the state, a percentage that goes ... -
The Game’s Advocacy Efforts: Still Behind the Curve but Improving Rapidly
When it comes to public policy engagement in California generally and Southern California in particular, the news is both good and bad — and the “good” ... -
The Industry at Mid-Decade: The Good News is that the Bad News isn’t All That Bad
Figures don’t lie. But they don’t tell the whole truth either. The whole truth requires context, and nowhere does this principle apply more than in the ... -
It’s All About The Water
It used to be that when golfers got together to discuss affordability and accessibility, they were talking about green fees, initiation rates and monthly dues. Now ... -
Coachella Valley: A Unique Place Posing Unique Challenges for Golf’s Conservation Campaign
The Coachella Valley contains less than 1 percent of Southern California’s population but hosts 28.6 percent of Southern California’s golf courses – an inverse proportion not ... -
Power to the Acronym
Tocqueville made the observation famous in the 1830s, and it still rings true today: Americans love voluntary associations. It’s what we instinctively turn to when we ...